The Rise and Fall of the DA Market

Craig Watson • 10 May 2023

Over the past 12-18 months, there's been a significant amount of well publicised turmoil and uncertainty within the energy markets, and for many businesses they've been stuck between a rock and hard place when it's come to understanding the best way to protect and future proof their business when needing to negotiate and secure extensions to their Electricity supply contracts.


The post-Covid energy market was struggling to regain stability long before the Russian invasion of Ukraine back in March 2022, but the volatility reached record levels with a constant upward trend of pricing across all seasons between Jun'22-Jan'23, a rise which resulted in Government support arriving in the form of the EBRS, designed to help business between Oct'22-Mar'23. The EBRS offered hope by protecting contracted rates with varying levels of discount depending on when agreements were secured, however with delays and confusion on how the discount would be applied, customers were subject to agreeing contracts without knowing the billed rates, which in-turn appeared to be considerably more than first anticipated.


One of the factors creating the confusion was the inability for customers and brokers to decipher how suppliers breakdown their costing of the 'Commodity' and 'Non-Commodity' elements which make up the fully delivered cost of the p/kWh customers pay for their Electricity.


As the EBRS discount only applied to the 'Commodity' element, there was a huge need to clarify this separation but as is often the case, disclosure and transparency of the Commodity costings weren't available, leaving a guessing game which had hundreds and thousands, sometimes millions on the line when it came to forecasting budgets for businesses across the EBRS period.


As time has moved, it's become evident that a large number of suppliers struggled to price with consistency throughout this period and with prices quoted around the £1/kWh figure at various points in Aug/Sept, the fallout for some businesses could last long into the future as they struggle to navigate the cost impact and balancing act of energy spend vs core business costs elsewhere.


So what can we learn from this and how can we protect ourselves from the risk of similar challenges re-surfacing within the markets as we move forwards?


For me, I believe the answer lies within the transparency and retrospective review of the Day Ahead (DA) markets.


Whilst the focus of this article is on the Electricity Market pricing, the DA for Gas pricing is somewhat transferrable in theory and the considerations of the DA benefits moving forwards resonate for both.




The settled DA Prices per Month over the last 10 years


Using the above information taken from NordPool, it evidences how the DA markets have settled every month for the past 10 years, dating back to 2014.


Just for early reference, the DA markets are priced daily and their costs are usually dictated by the demand and available supply within that day, forecasted the day ahead.


You cannot agree to buy energy at the DA price, instead you are settled at the average cost of the market at the end of each month.

With this strategy there's usually a huge amount of associated risk, in the sense you move into each month not knowing your potential cost exposure, and there's no ceiling what the costs could be, but this is where history and a retrospective review tends to start easing concerns.


Prior to the conclusion of 2020, no month had ever settled above £70/Mwh, which translates to 7p/kWh on the commodity. This despite multiple periods of political conflict, the passing of worldwide targets to reduce global emissions & change the way energy is generated and the rise of global warming, which has increased the unpredictability of seasonal demand for energy across the UK.


Whilst non-commodity costs have risen over this period and a definitive cost for the whole date range can't be exact, a high end average 50/50 split would have seen another 7p/kWh added to deliver a final cost of Electricity at 14p/kWh in the worst month (Most months would have settled around or below 10p/kWh).


Following 2021 and the resulting market challenges, the DA has increased considerably, throughout 2022 the monthly average was just above £203/Mwh, which equates to a 20.38p/kWh unit rate for Commodity.


If we then look to double the 7p/kWh of Non-Commodity charges from 2020 to reflect the increases that have come within transportation, distribution, and other levy's, we'd have a 14p/kWh non-commodity cost to add to the 20.38p/kWh commodity, which averages at approximately 35p/kWh.


Now we fully appreciate 35p/kWh still presents significant challenges for most businesses, especially those within energy intensive industries, however when the market was quoting unit rates in excess of 60p/kWh and ranging as high as £1/kWh as previously mentioned, you begin to see how much risk suppliers are factoring into longer term fixed contracts, risk which in reality never materialises when using the DA settlement as your evidence.


As we approach the midway point of 2023, we're starting to see a small period of stability within the markets, however prices predominantly still sit north of 30p/kWh, which is not likely to fall too dramatically any time soon as we'll soon be creeping towards winter months once again where prices typically rise.  However, when we reflect and compare the first 4 months of 2022 with those of 2023, we can see that the average DA pricing between Jan-Apr has fallen from an average of £193.48 (2022) to £121.28 (2023), which is a reflective 7.2p/kWh saving (a 37% reduction), something which I feel certainly acts as a sign of optimism.


Now for the average manufacturing business using approximately 500,000kWh per annum (45,000 per month), that's the equivalent of almost £13,000 savings in 4 months, which equates to a forecasted £39,000 saving over the year if the trend continues.


With this in mind, the question becomes how can businesses access the DA markets, and is this something for you to consider in advance of your next renewal period.


Unfortunately the DA pricing can only be accessed via a Flexible Energy Contract and in order to access one of these, you're annual usage volume needs to reach a certain level of consumption, however the potential is there to collaborate with other like minded businesses and work within a basket or consortium that will see you benefit from a more sophisticated purchasing strategy, managed and accounted for by an experienced energy consultant.


At this time, I'd strongly recommend that early engagement will help businesses better prepare for every eventuality and with the right thresholds and parameters agreed, a bespoke renewal strategy can be tailored and managed by a consultant behind the scenes, only engaging when the market reaches triggers that warrant further conversation.


If that's support that you feel would interest you and your business, get in touch and I'll happily work to create a renewal strategy that works best for you and your business, whilst providing the confidence and accountability that allows you to revert back to the core focus and operations needed in other areas of the organisation.



To learn more about how I can help, feel free to contact me at craig@seemoreenergy.co.uk


1 December 2025
By Adam Novakovic Whilst November’s budget may have disappointed businesses hoping for governmental assistance in the battle against high energy prices, the wholesale market offered some hope. With the mandated need for EU nations to replenish their reserves now in the rear-view mirror, buying pressure dissipated, and there were many positive stories that helped send prices downwards. The first half of the month saw small rises and drops that largely cancelled each other out, but from November 18 th through to the 28 th , wholesale gas prices fell approximately 12% and reached their lowest levels since July’24. There is normally a slight delay before the wholesale price drops are passed on to the end user, but for those with contract expiry dates in the next 6 months, the coming weeks may present opportunities to obtain quotes at rates more favourable than at any other point in 2025. One of the main reasons for optimism regarding future gas supplies is the peace talks being held between Russia and Ukraine. Any formal deal will almost certainly include a lifting of sanctions on Russian gas sales and provide a significant supply boost to the global market. However, there may still be obstacles to overcome before any peace plan is finalised with Ukraine and Russia both unwilling to concede territory.
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By Adam Novakovic With many British businesses struggling to navigate the challenges that soaring energy costs have had on their ability to compete internationally, there was a sense of optimism that the government would introduce measures designed to alleviate the pressure that many companies have been burdened with. As we close out 2025, Energy costs are typically within the top 3 overheads for any business operating from commercial property & rising costs are fast becoming the most significant risk to sustainability, which has far wider impacts to the UK economy. Unfortunately, no such measures were forthcoming and the announcement fell flat for those that need it most. Hopes of expanding the NCC or EII discounts to further sectors, or reducing VAT levels on gas and electricity, turned to disappointment, as only minor changes were announced. One such change was the government’s decision to abolish the Energy Company Obligation (ECO) and to fund a substantial portion of Renewables Obligation costs through general taxation. Although these measures are aimed at easing pressures on domestic consumers, they also remove some of the cost drivers within the wider energy system. With fewer policy-driven levies feeding into wholesale and supplier operating costs, businesses may experience a modest dampening effect on future price rises, although this is unlikely to translate into immediate or substantial reductions in commercial tariffs. The Budget did reinforce the government’s commitment to green investment through its updated Green Financing Framework, which will fund green expenditures that tackle climate change, rebuild natural ecosystems and support jobs in green sectors. While this is unlikely to have any short-term impact on energy costs, one small positive -- when compared to previous green schemes -- is that this programme will be funded by the issuance of gilts and bonds, rather than passing the cost on to suppliers who invariably pass the cost on to the end users.  Despite the need for assistance with rising energy costs, small and medium-sized enterprises (SMEs), many of which remain exposed to fixed-term contracts negotiated during the recent price spikes, are not going to see any immediate relief, and the accountability seems to remain solely at the door of the business owners to find their own ways to minimise costs.
23 November 2025
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3 November 2025
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30 October 2025
With government-imposed charges making up an increasing percentage of business energy bills, it is becoming difficult for many UK industries to remain competitive in international markets. This led to the introduction of the British Industry Supercharger (BIS). A scheme for energy-intensive businesses that aims to counteract many of the government-imposed environmental levies and the rising transmission charges. In this article, we cover how it works and what your business needs to know to benefit from it. What is the British Industry Supercharger? Launched on the 1st April 2024, the British Industry Supercharger is a strategic package of relief measures aimed at energy‐intensive industries (EIIs) such as steel, metals, chemicals, cement, glass and paper. The aim is to reduce electricity non‐commodity costs so UK foundational industries can compete with businesses in nations with lower energy costs. The BIS is comprised of 3 sections: 1. Relief from Renewable Levies This provides businesses with exemptions from paying Renewables Obligation (RO), Feed-in Tariff (FiT), and Contracts for Difference (CfD). These charges were added to invoices in order to fund green-power generation. Under the Supercharger, eligible EIIs can receive up to 100% exemption from these charges. 2. Network Charging Cost Compensation This offers discounts on electricity network charges - including Transmission Network Use of System (TNUoS) and Distribution Use of System (DUoS) fees. These fees cover the cost of maintaining the national grid and distribution networks, but can represent a large proportion of industrial energy bills. The BIS introduces a Network Charging Compensation (NCC) mechanism, reimbursing eligible firms for around 60% of these costs. 3. Capacity Market Exemption The scheme offers eligible business a full exemption from Capacity Market charges. The Capacity Market is funded through indirect charges on electricity bills with the aim of funding generators to ensure they are available during supply-peaks.
21 October 2025
Why UK Energy Prices Keep On Rising… And what it means to manufacturing and engineering companies over the next few years Over the past decade, UK energy prices have changed dramatically. Not only in terms of overall cost but also in how those costs are made up. Ten years ago, the largest part of a business electricity bill came from the commodity element: the wholesale price of electricity. Non-commodity charges -- often used to support the infrastructure of the electricity grid or government energy policies -- were relatively modest. In 2013, the typical breakdown of electricity costs for a business user was around 60–65% commodity and 35–40% non-commodity. Today, that picture has flipped. For many manufacturers, non-commodity charges now make up over 60% of the total bill, with the non-commodity percentage of the bill increasing each year. This shift explains why energy bills have remained stubbornly high, even during periods when wholesale prices fell. Grid reinforcement, renewable subsidies, and balancing costs have grown year on year, with these costs baked into every unit of power consumed, regardless of wholesale prices.
14 October 2025
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6 October 2025
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1 October 2025
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25 September 2025
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